nib logos

Primary logo

Our Primary Logo is the central element of our brand system. It is a lockup made up of our star symbol and wordmark.

The Primary logo should be used for all nib group communications including, but not limited to, employee correspondence, internal documents, corporate stationery and printed customer communications e.g. letters and forms.

The Primary logo can also to be used for co-branding purposes in regards to corporate, sponsorship and partnership relationships.

Clear space and minimum size

As a key asset of the toolkit, we must work to maintain our logo's integrity and clarity in every application.

Clear space is given to allow breathing room around the logo and avoid third-party elements, such as typography and graphic devices to obstruct the logo. The clear space is measured by the width of the letter 'i' in nib and should evenly surround all sides of the logo.

For optimum legibility please adhere to the minimum size measurements of 25mm wide for print, and 100px for digital applications.

Preferred primary logo colour combinations

Our primary colour combinations are how the brand should be shown in most cases for brand recognition. For high-level brand comms with the most aspiration, True Green on Bright Green and Bright Green on True Green are our preference.

On white backgrounds

Every effort should be made to use our preferred "green-on-green" colour combinations. However, in cases where the brand must be used on Clear White backgrounds, the best foreground colour is True Green .

When designing, consider the output and context of the design and where each of these three colour combinations would be better fit for purpose.

Download

The logo pack contains the nib brand logos shown above and includes assets for use in print and on screen.

For any printed materials like brochures, flyers, magazine/newspaper and promotional items please use the file formats eps, jpg and pdf.

For screen display like plasmas, email, web and TV please use the file formats svg, jpg and png.

Download logo pack

Brand elements

Star symbol

The star symbol encompasses our brand strategy visually and we use it on its own as a graphic device within applications.

Please refer to core nib logo usage rules when using the star symbol.

Download

The star symbol pack contains the assets in multiple formats for use on both print and screen.

For any printed materials like brochures, flyers, magazine/newspaper and promotional items please use the file formats eps, jpg and pdf.

For screen display like plasmas, email, web and TV please use the file formats svg, jpg and png.

Graphic Arrow

A key graphic element for our brand is our right-angle arrow, which is found in our brand symbol.

It is used to encourage action and promote our optimistic upward trajectory. In application it can be used as a bold graphic or as a smaller feature.

The arrow always points north-east and should never be rotated.

The arrow doesn’t always need to point at content on the page, but can help to direct attention and focus.

Please refer to core nib logo usage rules when using the graphic arrow symbol.

Download

The graphic arrow pack contains the assets in multiple formats for use on both print and screen.

For any printed materials like brochures, flyers, magazine/newspaper and promotional items please use the file formats eps, jpg and pdf.

For screen display like plasmas, email, web and TV please use the file formats svg, jpg and png.

nib complementary brand logos

These logos are complementary to the nib brand and identify a specific 'product or service' provided under the nib Group. The Subsidiary Brand includes the use of the nib core logo and is to be used within all material where relevant when communicating to consumers about the 'product or service' offering that it represents.

The logo packs contain the nib complementary brand logos shown below and includes assets for use in print and on screen.

For any printed materials like brochures, flyers, magazine/newspaper and promotional items please use the file formats eps, jpg and pdf.

For screen display like plasmas, email, web and TV please use the file formats svg, jpg and png.

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